A software company that also has to run the restaurant.
Logic Software builds operations software for hospitality. We are not a studio that discovered the sector in a market report — we are the software arm of a group that operates venues, and the first customer of everything we make is somebody we have to face on Monday.
Where the products come from.
Hospitality is served badly by software for a specific reason: it is written by people who have never had to use it during a service. The screens are designed for an office, the workflows assume a signal, and the paperwork assumes somebody has ten quiet minutes.
Our advantage is uncomfortable rather than clever. The people asking for the feature are the people who will have to live with it on a Saturday night, and they are down the corridor. It makes specifications slower to agree and much harder to fake.
What that changes in practice
- Every product is tried in a working venue before it is sold to one
- Offline, bad light and wet hands are requirements
- Month-end is designed first, because that is when software gets judged
- A feature nobody in our own operation would use does not ship
The company, plainly.
Small, deliberately. Registered in one country, operating for customers in another, with the data where the customers are.
- Legal entity
- Kabala Project Development Consultant FZCO — Prem. No. 70523-001, IFZA Business Park, Dubai Digital Park, Dubai Silicon Oasis, Dubai, United Arab Emirates. Logic Software and Logic SAT are its trading names.
- Where the data is
- Customer data for our products is stored in the European Union, under GDPR, with access and erasure available inside the product. The company's registration and the data's residency are two separate decisions, and we made them separately.
- What we sell
- Subscription software, priced per company and per user, with a free trial and no minimum term. We do not sell consultancy days, licences with a five-year lock, or bespoke development projects.
- Who we answer to
- The group that owns us also runs venues, which means our roadmap is argued about by people who will have to use it. There is no outside investor asking for a launch date that the product cannot support.
- Languages
- The house works in English and Spanish. The Logic SAT product site and application are in Spanish today; this site is the English face of the company.
The disciplines in the house.
A small team covering a narrow sector. We would rather describe the work than publish a wall of headshots. These are the four jobs that have to exist for a product to reach the register.
Product & operations
Writes the specification from the venue's side. Comes out of running hospitality operations rather than out of software, and holds the veto on anything that would not survive a service.
Engineering
Builds and runs the shared platform — offline sync, document versioning, roles, exports, and the products on top of it. Also carries the pager.
Design
Works at phone scale, in the room where the screen will be used. Responsible for the fact that a technician with one free hand can finish a job without reading anything twice.
Implementation & support
Gets a company from signature to first work order, usually in an afternoon, then stays as the fastest feedback loop the product has.
Talk to the house.
Whether it is a product question, a data-protection questionnaire, a partnership in a new market or a problem you think should be on the register — it goes to the same address and it is read by the people who build the products.